Project

LoRa Pet Tracker

The first pet tracking device that offers advanced geolocation technology. It’s the most accurate, reliable and cost-effective GPS tracking solution ever created – and it’s the smallest too! Keep track of your pets in real-time on ANY smartphone, tablet or desktop.
Scope of Work
Electronic Product Design, Product Commercialisation, Software Development
Focus Areas
Monitoring, Bluetooth, LoRa
Year
2019
Industry
Consumer Electronics
Client
GBT Technologies

A fantastic engineering team that is extremely professional, knowledgeable and dedicated. Without Easy IoT’s excellent work, we would never be able to launch our product in the successful way we did. They go the extra mile(s) to help you achieve your goals. Thanks for a great experience!

Challenge

Pet owners value peace of mind and the ability to ensure the safety of their furry companions. GBT Technologies envisioned a pet tracking device that was accurate, reliable, cost-effective, and compact enough to attach to a pet’s collar. The challenge was to extend the product’s functionality beyond a stationary setup, allowing pet owners to track their pets even when away from home.

GBT Technologies approached EasyIOT with an early-stage prototype. The existing tracker communicated with a stationary gateway plugged into a home WiFi router. However, the client wanted to develop a portable gateway to enable mobility and real-time location tracking accessible via smartphones, tablets, or desktops. The product needed to maintain affordability, avoid reliance on cellular networks, and offer exceptional accuracy and reliability.

Solution

EasyIOT designed an innovative solution featuring a suite of products that addressed the client’s requirements and exceeded expectations:

  • Guardian Orb: A lightweight tracker that attaches to a pet’s collar and communicates with either Guardian Home or Guardian Go.
  • Guardian Home: A stationary gateway that connects to an internet router. It tracks pets within a 10-mile radius and pairs with devices via WiFi or cellular networks.
  • Guardian Go: A portable gateway designed for mobility. Small enough to fit in a pocket, it features Bluetooth pairing, a 16-hour battery life, and a 10-mile tracking range.
  • Mobile App: An intuitive app that displays real-time pet location on smartphones, tablets, or desktops, providing instant updates to pet owners.

Execution

After analyzing the client’s needs, EasyIOT chose LoRa as the wireless communication technology between the tracker and the portable gateway. LoRa’s long-range capabilities and low power consumption were ideal for the application, covering a radius of several kilometers without relying on cellular networks. This decision eliminated monthly fees for end-users, ensuring the product remained cost-effective.

Key steps in the development process included:

  • Hardware Design: Creating a compact, portable gateway that seamlessly collected location data from the tracker via LoRa.
  • Firmware Optimization: Developing efficient firmware to ensure reliable communication and extended battery life for the portable gateway.
  • Mobile App Development: Designing an intuitive and user-friendly app that provided real-time pet location updates and allowed easy management of the tracking system.
  • System Integration: Ensuring seamless interaction between the tracker, gateways, and mobile app for a consistent user experience.

Results

EasyIOT transformed GBT Technologies’ early-stage prototype into a market-ready suite of products that delivered on every front:

  • Successful Crowdfunding Launch: The first batch of products was presold on a crowdfunding platform, meeting delivery deadlines and generating strong initial demand.
  • Market Impact: The product went viral in the US, quickly gaining popularity among pet owners who valued its accuracy, reliability, and affordability.
  • Customer Satisfaction: Tens of thousands of pet owners have since adopted the solution, gaining peace of mind knowing they can track their pets anytime, anywhere.

This collaboration showcased EasyIOT’s ability to turn innovative ideas into tangible, high-impact products. By leveraging LoRa technology and focusing on user-centric design, EasyIOT helped GBT Technologies revolutionize pet safety and set a new standard in the pet tracking industry.